Founded in 2023, the company has raised $17m from Offline Ventures, Sound Ventures, and Reid Hoffman
Naficy is known for seeing around corners and pioneering both e-commerce and online creative communities. She launched Eve.com, the world’s first cosmetics e-commerce site, in 1998 and sold it successfully in 2000, and led Product Management at Movielink, an early downloadable movie service. Naficy was early to recognize the potential of online creative communities and founded Minted, one of the most successful community-based e-commerce companies in the world. The company generates several hundred million dollars in sales each year.
Minted pioneered decentralized decision-making through crowd voting, the funding of a designer ‘middle class’, and driving creative output through artist collaboration.
Founded in 2022, the company raised $5M seed round in February 2023 from Patron, TTCER, and Heretic Ventures.
Susannah's lifelong passion for art and art history led her to study art history and business. She started her career as a receptionist at the influential Gagosian Gallery in New York, rising to Head of Digital by pioneering the gallery's digital sales program.
Her foresight and strategic thinking led her to build programs at the gallery that could track secondary markets, market intelligence, and customer development. She knew that people would buy multi-million dollar artwork online if given the right tools and opportunity, leading to the launch of Tonic. Her goal is to bring art and artists to the world, creating meaningful and tangible experiences that bring joy to the masses, build community, and provide new lenses to widen worldviews.
